Backflip Studios' Julian Farrior was here in attendance at GDC 2011 this week. His company has been doing quite well lately, and he tells me that they've recently hit 85 million downloads across all of their free apps, with over 23 million monthly active users. In plain terms, that means that tons of people have downloaded Backflip's apps (like Paper Toss, Ragdoll Blaster, and the popular Ninjump), and they're playing them often as well.
As I heard at last year's conference, Farrior is all about experimentation, using paid downloads, freemium apps, and a large, well-organized network of in-app advertising to drive traffic around and monetize his company's users.
He has a relatively large slate of games due out in 2011, including four social games that we'll be hearing about later in the year, and a few games using various models that I got to see in action. Boss Battles was the first -- it was still in an early stage of development, but the idea is that Farrior wants to try to marry a scrolling arcade shooter (like Gradius) with the freemium business model.
Continue reading GDC 2011: Backflip Studios' Boss Battles, Army of Darkness Defense, and more
GDC 2011: Backflip Studios' Boss Battles, Army of Darkness Defense, and more originally appeared on TUAW on Sun, 06 Mar 2011 13:00:00 EST. Please see our terms for use of feeds.
Source: http://www.tuaw.com/2011/03/06/gdc-2011-backflip-studios-boss-battles-army-of-darkness-defen/
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